AptlyStar

Similarweb

Website traffic and analytics data

Similarweb is a leading platform for web analytics that provides in-depth traffic and engagement data for millions of websites. Similarweb gives you insights into website visits, traffic sources, audience behavior, and competitive benchmarks.

With Similarweb in Aptlystar, your agents can:

  • Analyze website traffic: Retrieve key metrics such as monthly visits, average duration, bounce rates, and top countries.
  • Understand audience engagement: Gain insights into how users interact with websites, including pages per visit and engagement duration.
  • Track rankings and performance: Access global, country, and category ranks to benchmark sites against competitors.
  • Discover traffic sources: Break down traffic by channels like direct, search, social, referrals, and more.

Use Aptlystar's Similarweb integration to automate the monitoring of competitors, track your site’s performance, or surface actionable market research—all integrated directly into your workflows and automations. Empower your agents to access and utilize reliable web analytics data easily and programmatically.

Usage Instructions

Access comprehensive website analytics including traffic estimates, engagement metrics, rankings, and traffic sources using the Similarweb API.

Tools

similarweb_website_overview

Get comprehensive website analytics including traffic, rankings, engagement, and traffic sources

Input

ParameterTypeRequiredDescription
apiKeystringYesSimilarWeb API key
domainstringYesWebsite domain to analyze (e.g., "example.com" without www or protocol)

Output

ParameterTypeDescription
siteNamestringWebsite name
descriptionstringWebsite description
globalRanknumberGlobal traffic rank
countryRanknumberCountry traffic rank
categoryRanknumberCategory traffic rank
categorystringWebsite category
monthlyVisitsnumberEstimated monthly visits
engagementVisitDurationnumberAverage visit duration in seconds
engagementPagesPerVisitnumberAverage pages per visit
engagementBounceRatenumberBounce rate (0-1)
topCountriesarrayTop countries by traffic share
↳ countrystringCountry code
↳ sharenumberTraffic share (0-1)
trafficSourcesjsonTraffic source breakdown
↳ directnumberDirect traffic share
↳ referralsnumberReferral traffic share
↳ searchnumberSearch traffic share
↳ socialnumberSocial traffic share
↳ mailnumberEmail traffic share
↳ paidReferralsnumberPaid referral traffic share

similarweb_traffic_visits

Get total website visits over time (desktop and mobile combined)

Input

ParameterTypeRequiredDescription
apiKeystringYesSimilarWeb API key
domainstringYesWebsite domain to analyze (e.g., "example.com" without www or protocol)
countrystringYes2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data
granularitystringYesData granularity: daily, weekly, or monthly
startDatestringNoStart date in YYYY-MM format (e.g., "2024-01")
endDatestringNoEnd date in YYYY-MM format (e.g., "2024-12")
mainDomainOnlybooleanNoExclude subdomains from results

Output

ParameterTypeDescription
domainstringAnalyzed domain
countrystringCountry filter applied
granularitystringData granularity
lastUpdatedstringData last updated timestamp
visitsarrayVisit data over time
↳ datestringDate (YYYY-MM-DD)
↳ visitsnumberNumber of visits

similarweb_bounce_rate

Get website bounce rate over time (desktop and mobile combined)

Input

ParameterTypeRequiredDescription
apiKeystringYesSimilarWeb API key
domainstringYesWebsite domain to analyze (e.g., "example.com" without www or protocol)
countrystringYes2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data
granularitystringYesData granularity: daily, weekly, or monthly
startDatestringNoStart date in YYYY-MM format (e.g., "2024-01")
endDatestringNoEnd date in YYYY-MM format (e.g., "2024-12")
mainDomainOnlybooleanNoExclude subdomains from results

Output

ParameterTypeDescription
domainstringAnalyzed domain
countrystringCountry filter applied
granularitystringData granularity
lastUpdatedstringData last updated timestamp
bounceRatearrayBounce rate data over time
↳ datestringDate (YYYY-MM-DD)
↳ bounceRatenumberBounce rate (0-1)

similarweb_pages_per_visit

Get average pages per visit over time (desktop and mobile combined)

Input

ParameterTypeRequiredDescription
apiKeystringYesSimilarWeb API key
domainstringYesWebsite domain to analyze (e.g., "example.com" without www or protocol)
countrystringYes2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data
granularitystringYesData granularity: daily, weekly, or monthly
startDatestringNoStart date in YYYY-MM format (e.g., "2024-01")
endDatestringNoEnd date in YYYY-MM format (e.g., "2024-12")
mainDomainOnlybooleanNoExclude subdomains from results

Output

ParameterTypeDescription
domainstringAnalyzed domain
countrystringCountry filter applied
granularitystringData granularity
lastUpdatedstringData last updated timestamp
pagesPerVisitarrayPages per visit data over time
↳ datestringDate (YYYY-MM-DD)
↳ pagesPerVisitnumberAverage pages per visit

similarweb_visit_duration

Get average desktop visit duration over time (in seconds)

Input

ParameterTypeRequiredDescription
apiKeystringYesSimilarWeb API key
domainstringYesWebsite domain to analyze (e.g., "example.com" without www or protocol)
countrystringYes2-letter ISO country code (e.g., "us", "gb", "de") or "world" for worldwide data
granularitystringYesData granularity: daily, weekly, or monthly
startDatestringNoStart date in YYYY-MM format (e.g., "2024-01")
endDatestringNoEnd date in YYYY-MM format (e.g., "2024-12")
mainDomainOnlybooleanNoExclude subdomains from results

Output

ParameterTypeDescription
domainstringAnalyzed domain
countrystringCountry filter applied
granularitystringData granularity
lastUpdatedstringData last updated timestamp
averageVisitDurationarrayDesktop visit duration data over time
↳ datestringDate (YYYY-MM-DD)
↳ durationSecondsnumberAverage visit duration in seconds

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